Author Archive > Ryo

All-Star Fan Voting

» 04 June 2009 » In international baseball, npb » 5 Comments

Fan Voting for the Mazda All-Star Game 2009 has begun. Fans are able to vote online, at ballparks, in convinience stores, at Ticket PIA booths, in about 200 book stores around Japan, and at one of the 69 service areas on highway roads. Voting is open until June 21st.

The games will take place on July 24th and 25th with the first game at the Sapporo Dome (home of the Hokkaido Nippon Ham Fighters) and the second game being at the new Mazda Zoom-Zoom Stadium (home of the Hiroshima Toyo Carp). There will be a home-run derby event before each of the games and fans will be able to vote on the players participating in the derby as well.

Restrictions have been put in place in recent years due to an unfortunate problem in the fan voting system which occured in 2003 known as the Kawasaki Matsuri. An online movement to vote for injured player Kenjiro Kawasaki made him the number one vote getter in the Central League ahead of then Hanshin Tigers ace Kei Igawa. Because of this incident, the All-Star voting has been restructured and now registration is required to vote online. Some rules fan who may be voted on have been included, such as pitchers who have pitched more than ten innings and appeared in five or more games, and fielders who have appeared in more than ten games with at least twenty at bats.

Besides from the fan voting and managers’ votes, the players have a say in the All-Star game as well. Players are able to vote who they would like to play with or who they would like to see in the event. Players and coaches are not allowed to vote for players on their own teams.

The practice uniforms for the All-Star Game has been introduced. The two colors of red and blue both demonstrate the home colors of the Hiroshima Toyo Carp and the Hokkaido Nippon Ham Fighters, the two home teams hosting the 2009 All-Star Games.

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Majoring in Baseball Science

» 27 May 2009 » In international baseball, npb, sports business » 4 Comments

Majoring in Baseball Science… I don’t know if it’s just me, but that sounds truly intriguing.

Shikoku Gakuin Daigaku is installing the major system, which is the most common college academic system in the United States. Starting from the 2010 academic year, the university is restructuring its academic system and installing the major system providing 19 majors and one minor of the students’ choice. This differs from the typical Japanese university system, where students choose a curriculum prior to entering the school, and in the event they want to change majors, have to basically re-apply to the school.

What is interesting about this new development is that the Shikoku Gakuin Daigaku is adding the major of Baseball Science, which is the first such program in any Japanese university. The main subjects the students will be able to study majoring in Baseball Science will be:

  • History of Japanese Baseball
  • Baseball Information Analysis
  • Baseball Methodology
  • Baseball Management
  • Health and Sports Nutrition
  • Introduction of Baseball Communication

The dream of the university is for one of their alumni to become a major league player and expand the business of baseball and develop more “Baseball People” who can contribute to the industry. The school hasn’t produced many NPB players. One of the few baseball alumni from Shikoku Gakuen Daigaku is former Hiroshima Toyo Carp Kouichi Amano, currently the manager of the Fukui Miracle Elephants in the Baseball Challenge League.

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Independent Leagues in Japan

» 26 May 2009 » In international baseball, sports business » 4 Comments

Note: There’s a newer version of this article available here.


Recently I had the opportunity to attend minor league games in Toledo and Columbus, Ohio and was amazed of the quality of the ballparks. Affiliated Minor League Baseball barely exists from a business standpoint in Japan, but a new wave of independent league baseball has been developing in Japan. Even though NPB is the mainstream for baseball in Japan, a number of independent teams have been born over the past five years and it will be interesting to see what kind of role these leagues will play in Japanese baseball and sports business.

Started as the Shikoku Island League with four teams from the Shikoku region and expanded to six teams from the 2008 season. 17 players from the league has been selected in the NPB draft. If a player is chosen from an NPB team, the player contributes their contract money and a portion of their first year salary to the previous team. Terumasa Matsuo was signed to a minor-league deal by the Boston Red Sox and played a season with the 1A Greenville Drive.

Chiba Lotte Marines manager Bobby Valentine once mentioned purchasing a team from the Island League and operate it as their minor league system.

Started with four teams as the Hokushinestu Baseball Challenge League and expanded to six teams for the 2008 season. Every team does not have a home stadium and travels around their home state to play in different stadiums, calling them all their “Home” stadiums. Four players have been selected in the NPB draft from this league and Kensuke Uchimura of the Rakuten Golden Eagles has been the first player to play in an NPB game.

Started this March by creating a buzz with the 17-year old female knuckleballer in Eri Yoshida who drew over 11,000 fans to the opening game. However recently the operating company Stella withdrew from the operation and the current four teams and an expected expansion team from 2010, Mie, agreed to operate the league with the strength of the five teams by building its own corporation.

The purpose for the development of the independent leagues roots from the 2004 Orix Blue Wave-Kintetsu Buffaloes merger. There were signs of new teams developing due to the possibility of other NPB teams disappearing, but the merger and subsequent entry of the Rakuten Golden Eagles put the idea on hold. Although new expansion teams entering the NPB did not occur, former player and manager Hiromichi Ishige stood at the forefront of the development of the then Shikoku Island League and currently is the commissioner of the Kansai Dokuritsu League.

New teams entering the NPB might be unrealistic in the near future, but creating more opportunities around Japan for not only players, but coaches, front office personnel, and umpries should benefit Japanese baseball. The independent leagues are under the philiosophy of creating local fans and opportunities for more people to be able to pursue their dream as a baseball player. As every league is expanding yearly and developing new relationships with each other (such as interleague play), there are no limits to the possibilities.

Operating the leagues is not an easy matter and will take years for teams to have their own beautiful ballparks like many of the minor league teams here in the United States, but as long as more players and coaches along with the people who want to be in sports get involved, and are able to receieve support from sponsoring companies, the development should continue. More opportunities and the expansion of baseball around the country should keep baseball one of the most popular sports in Japan for a very long time.

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Recommended Reading

» 24 May 2009 » In international baseball, npb, sports business » 2 Comments

One of the positive outcomes after the Kintetsu Buffaloes-Orix Blue Wave merger and the addition of Rakuten Golden Eagles in 2005 was the increase of interest in sports business from the general public. The development of the problem was publicized daily on every media and I personally remember wanting to know the details and learn exactly what was happening behind the scenes. I was probably not the only one developing an interest in the subject, as many teams around the league started to show signs of emphasizing the business side of their operations. From that time on there have been many books published on the business side of NPB and, for bilingual readers, I would like to recommend some of the books I have read recently and in the past which might catch your interest.

I will try introducing some good reads at times to get a better understanding and learn what happens behind the scenes in Japanese baseball and sports in general.

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More Than A Game

» 21 May 2009 » In international baseball, npb, sports business » 9 Comments

The Hokkaido Nippon Ham Fighters are expanding their product beyond baseball, and into the dating industry. On the July 11th and 12th home games, the Fighters are selling special tickets directed to 50 men and 50 women looking for a partner. Participant are limited to people over the age of 18 for the purchase to Konkatsu Seat.

In recent years, only one of four young people in Japan are getting married and action needs to be taken place in order to reverse the trend and increase the number of marriages. The word Konkatsu (Kekkon Katsudou; Action for Marriage) has become part of the common vernacular. This is the main reason the Fighters decided to take a nationwide problem and utilize it in their business.

Here are some bullet points about the Konkatsu Seat project:

  • Male fans will be given a recognizable symbol to attach to their clothes. Female fans will recieve a card with a matching symbol. The couple will be assigned randomly with the male mark on their clothes matching the female mark on their card
  • Fans who purchase Konkatsu Seat tickets will be in a drawing for gifts such as a free pair of airplane tickets
  • Seat changes will occur between innings to add on to the excitement
  • The seats will be placed behind home plate and fans might need courage to participate as there is the possibility they will be shown on television

Fighthers star outfielder Atsunori Inaba comments on Sponichi: “It’s great that the Sapporo Dome can be the starting point. Having the same interest is important. We hope that new couples will come back to the game for a date”.

If a couple that meets at the game ends up getting married the plan is to invite them for the ceremonial first pitch to have their first appearance as a wife and husband on the field.

The results after the first day of sales for the Konkatsu seating are surprising… the female demand has surpassed the supply and the female ticket allotment sold out on the first day. On the other hand, the male tickets are still available and only about ten tickets had been sold after the first day. Team personnel were suprised by this result, and it might be a new opportunity to attract female fans to the ballpark.

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Swine Flu Effect

» 20 May 2009 » In international baseball, npb, sports business » 4 Comments

As we all are aware by now, the swine flu epidemic is causing problems all around the world and is even affecting baseball and baseball fans in Japan. Along with the economic climate, the flu epidemic will be another problem teams will need to fight through during the season to maintain their attendance.

The most immediate loss caused by the outbreak will be the sale of jet balloons. One of the traditions in Japanese baseball, especially at Koshien Stadium is the jet balloons that fans shoot during the 7th inning stretch and after a victory. The risk has gotten too big to allow the fans to continue the tradition and three teams have already prohibited the use and sales of jet balloons in the ballpark including the Hanshin Tigers.

Cautious fans are protecting themselves by wearing masks at the game and players are also doing the same while traveling on the road. Despite this, NPB has not yet taken the measure of actually cancelling games. NPB may need to prepare for the worst, if the situation does not improve, as many sporting events and concerts have already been cancelled in Japan.

Tigers fans who have already purchased tickets are asking for refunds at Koshien Stadium. The longer the swine flu is around, the more it will affect the game of baseball.

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New Stadiums: Big Hits & Long Games

» 19 May 2009 » In international baseball, npb, sports business » 5 Comments

With the first home and away series’ finishing for both Central and Pacific leagues, attendance and average game time figures have been made public. The biggest impact is seen at the Mazda Zoom-Zoom Stadium in Hiroshima. I wrote about the Carp’s new stadium in a previous article.

The opening of the new stadium in Hiroshima has generated more than a 91 percent in attendance compared to last season. To take advantage of the impact generated from the new stadium, the Carp has developed memorabilia items for the fans to purchase. Another strategy which caught my eye for the Carp in the early stages of the season is the number of celebrities attending to throw first pitches. Generating news and publicizing the new stadium to different demographics is a great public relations strategy.

Another team which has not been affected by the economic climate is the Seibu Lions, who’ve seen a 33.5 percent increase in attendance compared to this time last season. The stadium, which has been reconstructed with some of the Dice-K money, is creating an atmosphere for the fans to fill in the stand. Both leagues have increased their attendance at this stage of the season and it will be interesting to see how much of an impact the economy will have in the course of the season.

Attendance is a major concern for any sports franchise this season with the economic uncertainty, but another concern for NPB is the average game time. The NPB has tried to reduce the average game time to under three hours and installed a new 15-seconds rule. However the effect has not been seen yet as the Central League average game time has actually increased four minutes.

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Where does the Posting Fee end up?

» 18 May 2009 » In international baseball, npb, sports business » 1 Comment

I was about to start some research on how the NPB teams utilize the money gained from the posting fee, but then I came across to the perfect article written by David Waldstein of the New York Times, Seibu Lions’ Porcelain and Plastic Memorial to Matsuzaka: Plush Bathrooms.

It seems easy to say that the Seibu Lions have been the most effective team in utilizing the posting fee with Daisuke Matsuzaka as they won the 2008 Japan Series without Daisuke. On the other hand, teams like the Tokyo Yakult Swallows has not been able to recover after allowing Akinori Iwamura to leave and Hanshin Tigers seem to always be missing the inning-eating starter that they had in Kei Igawa. The Seibu Lions are one of the few teams that have generated a win-win situation using the posting fee system.

So what did Seibu Lions do with the $51 million posting fee (about $25M after taxes)…  According to Waldstein the fee was mainly used to reconstruct their home stadium, the Seibu Dome. The Lions…

  • Constructed new concession stands and seating
  • Resurfaced the playing field
  • Installed an enormous video scoreboard
  • Built magnificent bathrooms with electronically warmed toilet seats

The young pitching talents of the Seibu Lions were able to pick things up where Daisuke left and become the NPB Champions for the 2008 season. Even though they allowed their superstar to leave for MLB, the Lions were able to set up a win-win situation in the aftermath. So do you think the Lions were better off posting Matsuzaka to the MLB?

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Ikusei (Training) Player System

» 13 May 2009 » In international baseball, npb, sports business » 3 Comments

I touched on the ikusei (training) system at the end of my 2009 NPB Team Payroll Ranking piece, but how exactly does that system work?

The number of contracted players each NPB team is allowed to carry on its roster is 70. Previously, if teams wanted to carry more than 70 players, they invited players as practice players (players who could not participate in regular season games, but were allowed to practice with the team). However the system came to an end when teams were using the system to their benefit and inviting as many promising players as possible.

After the the system was discontinued, NPB teams were in need of another development system, with the number of amateur teams and industrial league teams diminishing and players losing opportunities to play.  That is how the ikusei player system was born. So let me touch on how the ikusei player system works…

  • Teams with more than 65 players on the books are allowed to utilize the system
  • Ikusei players are only allowed to participate in a Ni-gun(Minor League) game and only five players per team are allowed to play
  • Ikusei players may change status to a contracted player by end of July, but foreign players over the age of 26 are only allowed to transfer by the end of March
  • Ikusei players will wear a three-digit number and if the status changes, the player also needs to change its number to a one or two-digit number
  • Ikusei players may be included in trades until the end of July

Since the establishment of the ikusei system there have been couple success stories…

  • The first ikusei player to play in a NPB game was Michitaka Nishiyama of the Softbank Hawks
  • Tetsuya Yamaguchi (Pitched for Japan in WBC 2009) of the Yomiuri Giants earned the first victory as a player coming from the ikusei player system
  • Former Major Leaguer Norihiro Nakamura signed with the Chunichi Dragons as a ikusei player in 2007 and finished the season as the MVP of the Japan Championship Series
  • 29 year-old Yuuki Tanaka, who signed as an ikusei player with the Tokyo Yakult Swallows was promoted on May 11. The winner of 23 career NPB games will be attempting his comeback after being released by the Orix Buffaloes in 2008
  • Hayato Doue, who had signed with the Red Sox prior to 2008 but couldn’t get a work visa, is currently with the SoftBank Hawks after being promoted from an ikusei player at the start of the 2009 season. Doue was taken with the last pick of 2008 ikusei draft

Currently there are 49 total ikusei players on the 12 NPB teams, with the Tokyo Yomiuri Giants having 12 under contract (As of May 12, 2009).

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Spending on Foreign Players

» 07 May 2009 » In international baseball, npb, sports business » 2 Comments

Let’s take a look at how actively teams are spending on foreign players. Each NPB team is allowed to only have four foreign players on its 25-man roster, but there is no organizational limit on foreign players. Many teams choose to hold more, and allow them to compete for a roster spots. As you can see in the rankings, many teams are unable to maxmimize the foreign player slots on their 25-man roster.

Out of 39 foreign players on NPB 25-man rosters, 13 have previous experience in Japan with a different team. In-season additions like Jose Ortiz for the Softbank Hawks and Scott McClain by the Hiroshima Toyo Carp are two recent examples of this,  showing how teams are more likely to take a risk on a player that knows Japanese baseball rather than looking for new talent overseas.

 

Rank Team Amount Players 25-man roster
1 Tokyo Yomiuri Giants 17.93M 11 4
2 Orix Buffaloes 8.67M 6 4
3 Hanshin Tigers 5.45M 7 3
4 Softbank Hawks 3.99M 9 3
5 Tohoku Rakuten Golden Eagles 3.93M 6 4
6 Yokohama Baystars 3.56M 6 4
7 Hokkaido Nippon Ham Fighters 3.53M 5 3
8 Hiroshima Toyo Carp 3.12M 6 3
9 Seibu Lions 2.97M 5 2
10 Tokyo Yakult Swallows 2.25M 5 2
11 Chunichi Dragons 2.23M 5 3
12 Chiba Lotte Marines 1.92M 5 4

 * NPB rosters as of May 6, 2009

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